John Zeratsky – Medium

John Zeratsky

18.5K Followers

Announcing Character Labs, our new sprint program for pre-seed founders

Two years ago, I teamed up with Eli Blee-Goldman and Jake Knapp to start Character, a new kind of seed fund that supports founders with…

Jan 30, 2023

Jan 30, 2023

Calendar Templates 2.0

How I use Reclaim to automatically make every day my ideal day

Nov 30, 2022

Calendar Templates 2.0

Nov 30, 2022

Get an email whenever John Zeratsky publishes.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Medium sent you an email at to complete your subscription.

An illuminating new view of customer feedback (real startup example)

Here’s how startup Great Question organizes customer feedback

Nov 17, 2022

An illuminating new view of customer feedback (real startup example)

Nov 17, 2022

Using the cost-risk matrix to answer every startup’s biggest question

Here’s the 3-step process I use when helping startups evaluate and prioritize opportunities

Nov 7, 2022

Using the cost-risk matrix to answer every startup’s biggest question

Nov 7, 2022

The Risk Roadmap

Why startups should make a map of what they need to learn, not what they want to build

Oct 31, 2022

The Risk Roadmap

Oct 31, 2022

Craft & Invention

The best startups combine the discipline of craft with the mindset of invention

Oct 24, 2022

Craft & Invention

Oct 24, 2022

Announcing Character, our new VC firm supporting startups with capital and sprints

For the past 16 years, I have helped startup teams design new products and bring them to market. And through those experiences, I’ve come…

Dec 1, 2021

Announcing Character, our new VC firm supporting startups with capital and sprints

Dec 1, 2021

What kind of risk are you taking?

There’s no innovation without risk. Understanding what kind of risk your startup is taking is the first step to successfully navigating it.

May 19, 2021

What kind of risk are you taking?

May 19, 2021

A spotlight for every (startup) stage

What key questions does a startup need to answer at each stage?

May 13, 2021

A spotlight for every (startup) stage

May 13, 2021

Startups are learning machines. What makes them run?

The best early-stage startups are optimized for learning — about their customers, whether their product will work, how to get people to…

Apr 29, 2021

Startups are learning machines. What makes them run?

Apr 29, 2021

John Zeratsky

John Zeratsky

18.5K Followers

Supporting startups with capital and sprints. Co-founder and general partner at Character. Author of Sprint and Make Time. Former partner at GV.

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams