Relax, Ladies. Don’t Be So Uptight. You Know You Want It

Remember the ’80s, when men preferred Hanes and could legally rape their wives?

Anastasia Basil
Human Parts


Credit: Fanatic Studio/Getty Images

InIn 1982, Donald Trump was 36 years old and he preferred Hanes pantyhose. Not because other leading brands constricted his balls, but because women belonged in dresses; it pleased the male eye.

If you’re a Gen-Xer, you undoubtedly remember these ads. For nearly two decades Hanes ran television, print, and radio ads as part of their Gentlemen Prefer Hanes campaign.

As for your preferences, ladies? No one gave a shit, least of all, you. You were happy to tuck that ass in Hanes if that’s how gentlemen preferred it. Why? Because you, Gen-Xer, were socialized not to see a problem with this campaign. Even if you did see a problem, what were you going to do about it in 1982? Form a hashtag army on Twitter?

Gen X. We came of age with movies like Sixteen Candles, Weird Science, and Revenge of the Nerds. Date rape scenes were “funny.” Harassment meant you were “hot.” Getting pinned to a wall…