Magic Is Real

How the universe winked at me, and why I think it means we will be okay

Douglas Rushkoff
Human Parts
Published in
4 min readFeb 2, 2023

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Photo by Callum Parker on Unsplash

Sometimes, particularly when things look hopeless, a little magic is all we need to remember that amazingly improbable things really do happen, and are often connected with our own thoughts and desires.

They almost never happen completely intentionally. I don’t mean we can just wish for something we want and get it. But sometimes the universe seems to offer a little “wink” that it is capable of responding playfully yet quite convincingly to our actions, as if to remind us that someone or something is listening.

I became convinced of this back in the late ’90s when I won a Fulbright to travel to New Zealand to work on the “changing shape of narrative.” I was invited to give a talk about digital technology and the future of storytelling, as part of the opening day ceremonies for the Te Papa Tongarewa museum. It was a great honor, and about half of the hundred or so people in attendance were Māori, the indigenous Polynesian people of New Zealand.

If you know anything about Māori culture, you would probably be as intimidated as I was at the prospect of trying to say anything of value to people who had preserved a civilization as rich as theirs through song, dance, poetry, storytelling, and chants (where the word tauparapara comes…

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Douglas Rushkoff
Douglas Rushkoff

Written by Douglas Rushkoff

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm

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